Case Studies

As the world’s third biggest economy, the Japanese market is an excellent opportunity for European companies to export their products and/or services. Despite the geographical distance, exporting to Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) import successfully to Japan. This page intends to illustrate how feasible and profitable this trade can be, by way of several case studies.

Table of Contents

  • Beaumont Organic, a British organic clothing company that was founded in 2008 and began trading with Japan the following year.
  • Citromil, a Spanish citrus products producer highly experienced in exports to Europe. The company followed training programmes to better adapt to the Japanese market.
  • Cosylab, a Slovenian company that provides services for scientific experiments.
  • Debailleul, a Belgian pastry- and chocolate-maker with high presence in Japan, despite having all the production based in Belgium.
  • Hailo, an innovative British company helping people to get around Tokyo, while boosting business for Japanese taxi drivers.
  • Lincasa, this Lithuanian company manufactures linen and wood home textiles of high quality.
  • Prezi, small Hungarian software company that is actually changing the world's conception of the visual support for presentations. 
  • Schleich, a German toy manufacturer that first entered the Japanese market in 2007 and in 2011 decided to open a Japanese branch of the company.
  • Whisky Tasting Company, a British company specialising in the sale of whisky gift sets for companies and individuals.

Please also check our Library that lists the latest published case studies.

JETRO as well regularly releases examples of success stories of foreign companies in Japan.