Despite an overall economic slowdown beginning in the 1990s, Japanese industries remain amongst the most highly advanced and innovative worldwide. In many manufacturing industries – particularly in the electronics and automotive sectors – the term “Japanese” is synonymous with high quality and technologically advanced products, and in a wide variety of sectors, Japanese companies are world leaders in both production and technological advancements in their respective fields.
In 2012, industry accounted for 27.5% of Japan’s GDP. Major Japanese industries include automotive, electronic equipment, machine tools, steel and nonferrous metals, ships, chemicals, textiles, and processed foods. Despite this, it is services which comprise the biggest part of the Japanese economy, responsible for 71.4% of GDP in 2012. Major services in Japan include banking, insurance, retailing, transportation and telecommunications. Agriculture is responsible for the remainder, and although its contribution to GDP is small, agriculture is still a highly important element of Japan’s economy and society.
The objective of this chapter is to provide you with a portal to all publicly available online information relating to the current status of and recent developments within Japanese industries and business sectors.
For hundreds of years, Japan was almost completely cut off from the outside world, and the effects of this policy of isolationism can still be felt today. Despite being an economic and cultural superpower, Japan’s unique geographical and historical circumstances have resulted in the emergence of a distinctive society and culture which may seem intimidating for European entrepreneurs seeking to invest in Japan. Indeed, our surveys of EU businesses with offices and subsidiaries in Japan have concluded that the most common difficulties for European businesses seeking to enter the Japanese market are usually related to cultural matters and to understanding the Japanese approach to business. Therefore, acquiring this culture-related knowledge is of fundamental importance.
The aim of this chapter is to provide you with information on the various cultural barriers to entering the Japanese market.
In order to benefit from wider support, members will have exclusive access to:
- A database of non-profit organisations offering support to EU companies in their internationalisation process with Japan.
- A database of specially selected experts who have kindly agreed to share their knowledge and to cooperate on this project by providing their valuable insight through reports and e-learning sessions. Furthermore, these experts are at your full disposal to deliver tailored support.
In addition to the information pages available on this site and side activities, EUBIJ members have exclusive access to an extensive library of additional material, such as:
- Downloadable Publications: market reports, fact sheets, newsletters, etc.
- E-learning Sessions: There will also be specially created audio and video content mainly covering cross-cultural issues.
- Trade Fairs: find all you need to know about the most important trade fairs
- Training Sessions: provided on this page are details about the EU-funded information training sessions.
- Useful Links: all the links you need on a single page
- Q&A: any questions we receive will be shared on this page so that other members can benefit from the response
Members wishing to be kept informed will be notified of any updates that may interest them
“About Japan” Webinars Series
To give participants the opportunity to improve their knowledge of Japan from the comfort of their desks, we have launched our "About Japan" webinar series, which began on the 21st of January 2014 and will continue throughout the year. This webinar series will cover a wide range of important topics such as sector-related information and cross-cutting or cross-cultural issues.
A full list of the fortcoming webinars is available here.