Vitamins & Supplements

In 2012, the size of the Japanese market for nutritional supplements exceeded $7 billion. The single largest selling supplement was vitamin C, and 53 other nutritional supplement products enjoyed sales in excess of $2 billion. Despite these impressive figures, Japan’s vitamins and dietary supplements sectors remains largely underdeveloped. The comparatively high prices of these products in Japan masks low sales, which indicates that the Japanese market for nutritional supplements could be a lot larger than it currently is, with the right push.

IBP USA, Japan Business Law Handbook: Strategic Law and Basic Users, 2012

Table of Contents

  • Overview
  • Further Reading