Opportunities by Market Segment

There are multiple ways to divide the Japanese market, but here some of the more remarkable divisions of the population are outlined. Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behavior of consumers is also of prime importance.

Table of Contents

  • Silver Market: Dankai
  • Single Women
  • Teenagers
  • Annual reports