Webinar 102: Tokyo 2020 Games: Identifying Japan Market Entry & Partnership Opportunities for EU-based SMEs

26-09-17 | 10:30 h - 11:30 h

How can technology SMEs based in the EU leverage their offerings to become relevant for the Tokyo 2020 Games? 

With the Tokyo 2020 Games being less than three years away, there are already plenty of opportunities for domestic suppliers and partners. The official route for suppliers is complex for foreign companies to navigate. We present the ways in which foreign companies who want to enter Japan can also make the most of the Games by taking alternative routes to market, capitalising on the most technologically advanced sporting event in history. Our report is designed to help businesses better understand the procurement and opportunities associated with Tokyo 2020 and find opportunities. We conducted depth interviews with technology professionals who have experience in dealing with Japan, delivering timely and practical insights. 

The webinar is targeted to EU companies seeking to enter Japan or partner with Japanese companies during or around the time of the Tokyo 2020 Games and beyond. 

Registration deadline: 25/09/2017

What you will learn during this webinar:

In 40 minutes from your desk, discover how to:

  • Navigate the Tokyo 2020 procurement system
  • Choose alternative entry routes
  • Identify relevant business opportunities with sponsors
  • Time sales and marketing strategies to coincide with the Games
  • Find opportunities outside of Tokyo 
  • Understand the subtleties of partnering in Japan

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Natalie Meyer (Director, Tokyoesque) has a background in Japan market research preparing qualitative and quantitative insight after working in Tokyo and studying at Waseda University. She now heads up Tokyoesque and the UK arm of software development company ioet LTD.
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office