Webinar 137: Cross Cultural Issues: Organising a business trip to Japan: getting noticed

02-04-19 | 10:00 h - 11:00 h

How can managers in EU-based SMEs most effectively prepare for investing in a business trip to Japan?

Increasing numbers of small-and medium-sized enterprises (SMEs) in Europe are looking to make initial investments in Japanese markets for their goods and services. Common approaches include attending a trade exposition or fair or by joining an EU-sponsored trade mission. This webinar offers practical guidance to European SMEs attempting to ‘stand out from the crowd’ and ‘get noticed’ in Japan. Presenting real-life examples of European companies that have invested and - as a result - gained initial market recognition for their products and services in Japan, this webinar gives practical guidance in relation to targeting investments designed to attract interest from Japanese consumers, regulatory bodies and potential business partners. Specific topics include: timing of investment; location of investment; targeting (segmenting) of investment; and overall strategic justification of investments: for example, by investing in a business trip to Japan with the purpose of networking and forming lasting business relationships. 

The webinar is targeted to EU companies seeking to do business in Japan and wishing to attract interest from Japanese consumers.

Registration deadline: 01/04/2019

In 40 minutes from your desk, discover how to:

  • Develop and apply a structured approach towards targeting initial investments in Japan
  • Target investments such that your company’s products and services ’stand out’ and ‘get noticed’ in Japan
  • Use initial market recognition as a basis upon which to develop lasting relationships with consumers, regulatory bodies and potential business partners in Japan

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Keith Jackson, SOAS University of London (UK) and Kobe University, Japan
Moderator: Gwenael Beauvais - Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office