Case Study: Italtex: A Romanian SME


Italtex is a Romanian manufacturer of accessories for the fashion industry, such as clothing hangers and clips. Aside from their traditional, plastic line of products they are expanding their range with more ecological products. The company’s main customers are currently located in Europe, but they are also targeting the American and Japanese markets.


Silk production has an almost 2000-year history in Japan and is closely associated with one of the most easily recognisable symbols of the country’s culture and tradition: the kimono.

About Textiles

Japan’s domestic production of clothing materials such as leather, yarns and textiles has been in decline for several years, resulting in a downward trend in the volume of imports. China is the largest exporter to Japan for all apparel products.

About Creative Industries

There is no precise definition of creative industries in Japan. Instead, they relate to industries linked to lifestyle and culture such as design, artisan products, fashion, art, tourism, advertising and food.


The Japan’s leather market is dominated by China, which supplies many low-end products.

Cosmetics & Perfumes

Japan’s cosmetic market is growing at a fast pace, and companies are observing a steady increase in their sales. Japan’s domestic cosmetics market attained a value of 2,471 billion yen in FY2016, an increase of 2.9% relative to the previous year.

Fashion & Clothing

Japan remains the world’s third-largest fashion apparel importer after the EU and the US. As one of the leading fashion markets in the world, Japan is also a trendsetter for other countries in Asia.


Japan is the third largest jewellery market in the world. With a large customer base willing to spend much on precious objects, the Japanese jewellery market is thriving once again.

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